Category Archives: banner advertising

For the last 5 years, I’ve been giving feedback to the various ad serving platforms in the hope that they improve their platforms in areas that make a difference (at least to me and the good people I’ve worked with).

These platforms serve up billions of ads every year to the unwitting public. But the public don’t really see the hard work, craftsmanship and ingenuity that go into building some of these ads, and then getting them to work on different platforms.

In the past, I’ve sought feedback to pass onto the adservers from my in-house development team, who’ve all slaved away at some point trying to get their masterpieces to work on Atlas, Eyeblaster, Flashtalking or Doubleclick. This year, since my team is actually a network, I’m keen to cast the net a little wider, and ask you what you think is working well, what needs to be improved.

I have to say, that my current favourite has to be Flashtalking: They have the best made, most developer-friendly components, helpful customer service and tech support, and easily the fastest, least-crashworthy browser interface for uploads and testing.

All comments welcome.